Adsthetics is a PPC advertising agency that plans, builds and manages paid-search campaigns across Google Ads, Microsoft Advertising and Apple Ads. Every account is structured around commercial intent, measurable actions and the way your business actually makes money.
THE ROLE OF PAID SEARCH
Paid search places your business in front of people already expressing a need. But visibility alone is not the objective. The campaign must identify which searches represent genuine commercial intent, connect them with the right message and landing page, and turn the resulting data into better investment decisions.
Reach people while they are actively researching a product, service, provider or solution.
Separate searches that indicate genuine buying intent from those likely to produce traffic without meaningful outcomes.
Use conversion, revenue and lead-quality data to determine where budget should grow, where the account should improve and where spend should stop.
Different search environments capture different forms of intent. We select platforms according to the audience, offer, market and measurable opportunity—not because every account needs every channel.
Google Ads
Capture high-intent searches, product demand and local or national opportunities through Search, Shopping and selected automated campaign formats.
Microsoft Advertising
Microsoft Advertising, often still referred to as Bing Ads, can expand search coverage and create incremental opportunities beyond Google.
Apple Ads
Promote apps throughout the App Store journey, including search results and other discovery placements, with campaigns structured around installs and meaningful in-app actions.
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CAMPAIGN CAPABILITIES
Search campaigns
Capture high-intent searches with keyword-led advertising, controlled messaging and direct landing-page alignment.
Shopping
Connect product searches with structured product data, pricing and visual listings designed to generate ecommerce sales.
Performance Max
Use automated cross-channel delivery where conversion tracking, product data, creative assets and account signals are strong enough to support it.
Microsoft Search and Shopping
Expand existing search strategy into Microsoft’s advertising ecosystem where the audience and incremental opportunity justify it.
Apple Ads
Promote apps throughout the App Store journey, with campaign structures designed around discovery, installs and meaningful in-app activity.
Brand protection and demand capture
Protect valuable branded searches while separating existing brand demand from genuinely incremental acquisition.
MEASUREMENT
Clicks and platform conversions provide useful signals, but they are not always the final commercial outcome. Reporting should connect paid-search activity with sales, bookings, qualified leads, subscriptions, app actions or another meaningful business result.
Primary Commercial Measures
Revenue
Purchases
Qualified leads
Bookings
Trial or subscription starts
App installs and valuable in-app events
Cost per acquisition
Return on ad spend
Diagnostic Measures
Search impression share
Click-through rate
Cost per click
Search-term quality
Conversion rate
Lost impression share
Quality Score
Budget pacing
Generated 5,000+ qualified leads, over 500,000 clicks, and reached more than 3 million users through a multi-channel demand generation strategy.
Scaled to 5,000+ subscribers and 22× lifetime ROAS through paid social and search strategy.
FIT
- People are already searching for the category, service or problem.
- The offer is clear.
- A meaningful conversion can be measured.
- The business understands its margins or customer value.
- The website can support conversion.
- There is operational capacity to handle additional demand.
- The budget is sufficient to generate useful evidence.
- There is little or no existing search demand.
- The proposition is difficult to understand.
- The business cannot measure enquiries or sales.
- The landing experience is fundamentally weak.
- The available budget cannot support a meaningful test.
- The expectation is guaranteed or immediate results.
Paid-search engagements vary according to the number of platforms, markets, campaigns, products, conversion paths and measurement requirements involved. We define the scope around the work required to manage the account properly rather than treating media spend as a proxy for complexity.
Existing-account audit
Strategy, setup and launch
Ongoing management
Multi-platform paid-search management
Tracking or landing-page support
Find quick answers to common queries about Adsthetics’ services and process.
Build a paid-search system that connects what people are looking for with what your business needs to achieve.
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